Courage is Beautiful Recognised for Top Honours
I am staggered at the response to this campaign, not only from the public but how this purpose-driven material has been selected for many of the highest awards in this business, including the D&AD Yellow Pencil, the One Show Gold, the Clio Silver and perhaps the industry’s highest accolade the Cannes Golden Lion Grand Prix.
In support of frontline healthcare workers battling the pandemic, Dove and its parent company have donated over $100 million worth of soap, sanitising and care products since the outbreak. Honouring these key workers’ sacrifice and bravery, Ogilvy created the simple campaign Courage is Beautiful, featuring raw, powerful portraiture of these heroic individuals, their faces ravaged by the scars of PPE after shifts of untold stress.
I was approached to provide music for for the editors to cut the film version on a Friday afternoon in early April 2020. By the Sunday night, the first film was on air in Canada. It went on to many other countries where the donations were being made.
The track is available to stream or download wherever you get your music and is my first independent release, inspired by over two-thousand Shazam hits it received from the broadcast. Thanks to my dear friends Ben Dray for the cover photograph and Tom Climpson for the graphics. Click on the image below for the link.
