The problem with traditional utility poles for power and communication cables is that weight and rigidity makes them vulnerable to extreme winds and weather. German company BASF have developed an ultra-light pole of glass-fibre and polyurethane composite called Elastolit® which can withstand freak storms due to an ability to ‘bend with the wind’. Stuart Douglas’ stirring ad for Leagas Delaney London showcases the life-saving qualities of this innovative product and features music by Kevin.
Prod Co:Nice Shirt Films, London
Agency:Leagas Delaney, London